I started working directly in digital world in 2010, during my last year of Graphic design & Art direction at Naba academy, in the beginning designing banners and landing pages for the e-commerce Yoox.

After one year and half i moved to Sydney, Australia, focused to challenge my self in a completely different scenario. After big, little and dangerous animal, months as kitchen-hand and 50 days in van-life travelling around Australia I came back more motivated to develop my Design career.

In 2012 I worked for a digital agency and fashion startup improving my UI skills and starting to approach the design not as a standard job but as a method to analyze and discover new ways to develop a product.

Back in the days nobody called what I did UX or UI Design but my approach always encouraged me making question trying to understand the project scenario and the user needs.

In 2013 I applied this method at Jakala as web designer developing gamifications engagement digital projects for loyalty and incentive programs of different industries companies as A2A, ENGIE, E.ON, Wind, Birra Moretti, Mediamarkt and Nexi.

After 9 year of experience in 2019 I was put in charge to create a Design team in Be Digitech Solutions, a Be | Shaping the Future group society, involved in finance, insurance and IoT projects for client as illimity Bank, Unicredit, Europ Assistance, Assicurazioni Generali, Step and Riello.

At the same time I did a master in UI Design at Talent Garden to refresh my skills and gave a name to what I already did during my career: UX and UI Design.

After 2 years as Design lead in a team that grow up from 1 person to 6 in November 2021 I was called by Macai, Italian digital grocery startup born in April 2021, as Senior UI Designer to join the tech team to develop the new customer app and all others digital products as backoffice portals and apps.

I currently enjoy my time in Macai applying what i learn during my work experience and making Design great again waiting for the next level.