Insurance company istitutional website
CLIENT
Europ Assistance Italia S.p.A.
YEAR
2020
ACTIVITIES
UX
UI
Art direction
As leader designer I managed a team composed by 2 UX designer and 1 UI designer to redesign the Europe Assistance (leader insurance company) institutional website.
As the brief required was important comunicate the company’s value proposition, his heritage and design an efficient e-commerce to sell directly in the website traveling, mobilities, healthy and house insurance optimizing the conversion rate.
On the landing viewport is shown a tool to get a quick insurance quotation. The User cans select an insurance area and choose one of the most sell product. Filling 3 or 4 fields and go directly to the quotation details to start the subscription in few steps.
Scrolling down the page some link products are shown and keep scrolling different section give to the User more information about the company and his services.
To narrate the Europe’s history and his universe is dedicated a big section where the User cans discover all the brand assets.
Any product details is composed by a form the get a fast quotation, what the policy offers and any information that explain easily what the product included.
In the first one funnel step the User selects one of the 3 propose or customize them with the insurance guarantees that him needs.
In the second one he sets his datas or the good's datas.
In the third and last step he selects his prefer payment method and complete the purchase.
